This e-book is a practical guide which tells you how to implement your (re)new(ed) brand identity throughout the organization correctly, consistently (unambiguously), consequential (in everything) and constantly (always).
Three important aspects should be taken into consideration:
- Motivating people to change, inside and outside of the organization
- Adapting processes and techniques to make it possible for people to accommodate the change
- To keep all information in order, using technology as a tool