During a rebranding you are fully occupied with new logos, fonts and other corporate identity elements. Together with professionals who specialize in this. Of course this will cost you a lot of time, because rebranding must be done carefully and well. The biggest challenge is presented when implementing the new brand. How do you ensure that everyone uses the right corporate identity elements and – even more importantly - continues to use them?
Your organization most likely already makes use of templates. For example a standard letter, a PowerPoint presentation or an email signature. But can you also find it all in one place? And are these templates also updated when things like content change, such as location addresses? And how do you ensure that everyone uses the right templates? In short, rolling out the corporate identity in your organization is perhaps a bit more complex than initially thought.
Fortunately, you can tackle all these problems with a template management tool. It gives you one central place where all your templates are located and where you manage and design the templates. Do you want to add a new template or change an old template? No problem! Once the template is finished, everyone can use it immediately. Another advantage of template management tooling: you can assign authorizations to the templates, so that you only see the templates that are relevant to you. Sales does not see the employment contracts and HR does not see the sales presentations. Nice and clear that way.