Home Community Blogs 5 technology trends to create order in your brand management

5 technology trends to create order in your brand management

Technology supports the process of building a strong brand. With which tool do you get a grip on the enormous amounts of information and digital brand assets? How do you shorten the time-to-market? And, what’s more: how do you ensure that everyone communicates in the same way in documents, presentations right down to the basics such as the email signature? Which software is suitable for this?
Estelle van Kemenade

Which software & tools help you manage your brand?

A corporate communications manager or a brand manager, would want the information that is impor­tant for marketing communication messages to be well organized and easy to find. Divisions must be able to find supportive material quickly and easily. Here user-friendly systems are crucial. The following systems aid this process:

1. Brand Identity & Template Management Software

Puts all your customer communication in order by providing documents with the correct corporate identity with the most recent data. By means of smart templates and text blocks you exercise control over all the information and outgoing correspondence. Such as presentations, e-mails, Word and Excel files. iWRITER 365 is an example of this.

2. Marketing Resource Management (MRM)

Helps marketing and brand managers in enterprise environments to streamline and automate marketing communication processes and keep campaigns and ROI transparent. An MRM system is a platform for brand management in which the marketing activities for both print, social media, digital and mobile media are fully integrated. In an MRM system you can find an overview of your project plans, budget calculations, and so on.

3. Digital Asset Management (DAM)

MRM can partly contain the same components as a DAM system. It helps creative teams efficiently manage and distribute images and other digital media and reduce time-consuming tasks. Examples include Adobe Experience Manager and Bynder. It is a platform on which all current corporate identity and brand guidelines, brand building blocks and source files come together. Employees share ideas and inspire each other on this platform.

4. Marketing Insights & Analytics

Customer behaviour shows what works and what doesn’t. When you have access to marketing campaign tools, you can use data and predictive analytics to understand customer profiles and improve the effectiveness of your campaigns. Microsoft Power BI helps you to do this. If you are dealing with large amounts of data, consider Microsoft Azure SQL Database to consolidate and interpret the data.

5. Web apps & Mobile apps

For a short time-to-market and the quick communication of your new brand, you will want to build new apps or websites in no time. The cloud apps from Microsoft (Azure App Service) offer quick switching and scalability.

The same corporate style worldwide

These are some examples of tools which can be used to standardize communication processes. They assist the progress of the work and employees remain up-to-date on the latest developments.

The same style is applied worldwide. This ensures a professional, uniform appearance. Processes remain tightly organized, but employees retain the option to adapt the materials to the local market. Employees keep their freedom and creativity and you keep the overview and the corporate final check.

E-book: How do you build a strong corporate brand?

The consistent, consequential and constant implementation of your corporate brand is the key to success. How do you control your corporate identity on a global scale?

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