Corporate identity tool for multinational TenCate
Multinational textile and material technology group Royal Ten Cate, develops and produces advanced solutions for the protection of people and their environment. TenCate combines textile technologies with chemical processes to develop functional fabrics and high-tech materials. With approximately 3,500 employees and a turnover of around 1 billion euros, TenCate is one of the largest players in the worldwide niche markets for technical textiles.
Roel Durlinger, CIO bij TenCate: "After making the switch to Office 365, this and our strategy for clear-cut international branding, created a need for a software tool that facilitated central template management and corporate identity monitoring." Head of Corporate Communications, Jaap de Carpentier Wolf, was in the lead in this organizational change project and was responsible for the corporate communication strategy. Jaap: "The gaps between the desired identity of management, the actual identity among the employees and the physical identity of their everyday forms of expression are often enormous. Especially because with 3,500 different personal identities – namely our employees – we had to give that physical identity the right form and content. From email signatures to PowerPoint presentations. From the content and layout of texts to communication with customers. It all had to be consistent across the board!'
"The internal and external monitoring of the collective corporate identity of a large, multinational organization with many divisions and with many employees –each with their own forms of expression – is a daily challenge." - Jaap de Carpentier Wolf